Superbowl 2022: a look back at a major sports business event
The Superbowl 2022 is a textbook case of business in sport. Discover what goes on behind the scenes of this major sporting event, where...
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THE PATH
The road to the heights of sports marketing
First of all, let me introduce myself. I am Alexandre Largent, a young sports marketing professional determined to support the major players in sports entertainment. "The Path" is the track that I decided to follow in the world of sports business. Whether you are a recruiter looking for talent, a student looking for inspiration or just passionate about sports business, I welcome you!
MY LATEST EXPERIENCES
Discover my last 3 professional experiences
FEELING SPORTS - COMMUNICATION MANAGER
Feeling Sports is a web development agency specializing in the creation of sports prediction games (Fantasy, Predictions, Quizzes, etc.) for sports players. They work for leagues, federations and other international competitions to improve their fan engagement through their digital solutions. Some Feeling Sports clients: FIBA, Ligue 1, FC Nantes, LOSC, Tour de France, Roland-Garros, FFF, International Ski Federation, World Aquatics...
ISG SPORT BUSINESS - NATIONAL COMMUNICATION OFFICER
ISG Sport Business Management is the latest school in the IONIS group, specializing in sports business professions. It launched in 2021 through a historic partnership with the NBA and became the first educational partner of the big league in Europe. ISG Sport Business Management offers 2 Bachelors and 6 MBAs specialized in areas of expertise such as sports marketing, public relations, sports events, sponsorship and journalism.
BEGOOD - RIGHT ARM CEO
BEGOOD is a startup created in 2020 by Laetitia Olivier, former communications/CSR director who worked for large groups such as FDJ and Kiering. Her ambition? Supporting top managers who are often stuck “between a rock and a hard place” through a prevention program focused on the “3Cs”: the heart, the body and the brain. Begood offers a support cycle made up of conferences, workshops and sports courses offered by expert speakers with the aim of helping top managers regain their vitality. Some BEGOOD clients: Orange, FDJ, L'Oreal, Truffaut, Société Générale, La Poste...
ABOUT OUR COLLABORATION
"Alexandre was the first employee I recruited for my BEGOOD startup, and it was invaluable! As my right-hand man (and left-hand man) during the first year of the company's existence, he supported me in setting up the POC (Proof Of Concept), defining the brand platform and event planning, notably by managing the various agencies (branding, Web Content, SEO/SEA).
Creative, pro-active and with excellent interpersonal skills, Alexandre played a key role in the brand's commercial launch and the creation of our website. Curious and rigorous, he was able to use and develop strong operational skills, while being very active on the strategy side. You can trust him to manage your marketing/communications projects! "
Laetitia Olivier, CEO of BEGOOD
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