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Logo change - Feeling Sports
Project type
Artistic direction / Graphic design / Project management
Profile of Marin Gorea (Symbol and font graphic designer)
As part of my missions as communications manager, I changed the graphic charter of Feeling Sports in 2023.
After more than 10 years with the same logo, it was time for a facelift among the pioneers of fantasy games in France. After several tests with different service providers, I decided to trust Marin Gorea to support me in this mission.
After several briefing stages and multiple graphic avenues studied, we settled on this symbol. It represents the connectivity and the link that the agency's games generate, and echoes the "powered by Feeling Sports" signature present on each of their solutions.
The choice of a sans serif font and the presence of a symbol that could evolve independently of the company name was essential to reinforce the brand image.
Here is the before - after:
