NBA London X ISG Sport Business Management Interviews

As part of my role as national communications manager at ISG Sport Business Management, I led a video interview project with employees of the NBA's London office.

ISG Sport Business Management is a school of the IONIS group created in 2021. It benefits from a unique marketing partnership with the major basketball league.

As part of this partnership, we produced several videos with key NBA collaborators in London (NBA Europe & Middle East). The objective was to share business insights in order to inspire our students with exclusive content, but also to promote the ISGSBM brand on social networks.

We trusted Cyril Dupas, from the production company ONEKORP, for the recording and editing. You can find his profile in the attached links.

The videos were then used on ISG's Linkedin, Instagram, Facebook and TikTok, where they were posted during NBA highlights.

You will also find in the project images the various graphic assets that I created for the publications on Instagram.